Today, the exact date that it was said it would happen, Versace officially becomes part of the Prada Group. This union is surprising yet strategic and means a lot in the context of the Italian luxury panorama.
February and September for fashion enthusiasts are untouchable months. As consumers’ buying power has grown, and there are more and more creative minds entering the industry, fashion week has evolved in a fashion couple of months with the FW season starting as early as the first weeks of January. But is fashion week still a relevant milestone in the business panorama?
In a shocking turn of events, despite some rumours, Donatella Versace hands over the creative direction of the brand. The new Chief Creative Officer is going to be Dario Vitale, who has already gained over 18000 new followers on social media, after the news broke.
2024 was a year packed with spectacular fashion shows, and blessed with many unforgettable designs. But which of them truly stood out as the most iconic?
